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    Marketing Audit Overview: prepare an action plan with key tasks and due dates.

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    Q. Using the below Marketing Audit Overview as a guide, prepare an action plan to include key tasks (what you will do and how you will do it) and due dates. Be sure to include key resources such as people, data, reports, and articles, among others to be used.

    The key word is Approach. The assignment is asking you to identify how you will approach doing the assignment. The term action plan means what steps you will take to complete the assignment.

    When preparing the assignment, for each part of the Marketing Audit you will need to discuss the following:
    a. What types of information and data you plan to review
    b. The types of analysis you might perform on the data that you collect
    c. When you plan to do this
    d. Any challenges that you perceive in completing the part

    As there are five parts to the Audit, and four questions above, you should present to the instructor 20 pieces of information about your approach for doing the audit.

    While there is no minimum length for this assignment, a short response will most likely not provide the reader with sufficient detail to demonstrate that you have (a) thought in depth about the assignment and (b) have in place a work plan that will allow you to begin work on the project starting in next week and that will ultimately allow you to complete in three weeks.

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    https://brainmass.com/business/marketing/marketing-audit-overview-prepare-an-action-plan-with-key-tasks-and-due-dates-54881

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    Executive Summary
    a. What types of information and data you plan to review.
    The salient points from all the important aspects that have been analyzed. The purpose would be to provide an overall view as well as point out the points where there are problems.
    b. The types of analysis you might perform on the data that you collect.
    The analysis would be to review the relative importance of the information included in the summary. There should not be any significant point that is left out and there should not be trivial points or details that are included.
    c. When you plan to do this
    At the end of the audit.
    d. Any challenges that you perceive in completing the part.
    The challenges include the summarizing the of the Environmental aspects and the Marketing where there are several details and the challenge lies in picking and choosing those aspects that should be included and those aspects that need to be discarded. Also the challenge lies in summarizing prolix reports.

    Table of Contents
    a. What types of information and data you plan to review.
    All the major aspects of the information collected and the information headings.
    b. The types of analysis you might perform on the data that you collect.
    Analyzing the structure of the report, which aspects come under one chapter and which sections need to be separated into different chapters? The composition of the bibliography also needs to be evaluated.
    c. When you plan ...

    Solution Summary

    In a 977 word solution, the response is categorized by question and laid out in template format with four sub-headings for each section.

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