Purchase Solution

Marketing Audit Approach

Not what you're looking for?

Ask Custom Question

Using the Marketing Audit Overview as a guide, prepare an action plan to include key tasks (what you will do and how you will do it) and due dates. Be sure to include key resources such as people, data, reports, and articles, among others to be used.
The key word is Approach. The assignment is asking you to identify how you will approach doing the assignment. The term action plan means what steps you will take to complete the assignment.

When preparing the assignment, for each part of the Marketing Audit you will need to discuss the following:
a. What types of information and data you plan to review
b. The types of analysis you might perform on the data that you collect
c. When you plan to do this
d. Any challenges that you perceive in completing the part

As there are five parts to the Audit, and four questions above, you should present to the instructor 20 pieces of information about your approach for doing the audit. While there is no minimum length for this assignment, a one- or two-paragraph response will most likely not provide the reader with sufficient detail to demonstrate that you have (a) thought in depth about the assignment and (b) have in place a work plan that will allow you to begin work on the project

Purchase this Solution
Solution Summary

Regarding the five parts to a Marketing Audit, this solution applies the four questions to each of the five parts to a Marketing Audit, providing at least 20 pieces of information about this approach for doing the audit.

Purchase this Solution
Free BrainMass Quizzes
Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

View More Free Quizzes
Related BrainMass Solutions

  • Marketing Audit Approach

    84507 Marketing Audit Approach Can you please explain the below and how its done? The product I selected is Sony DVD Players.

  • Marketing Audit Approach

    81970 Marketing Audit Approach Marketing Audit Approach Using the Marketing Audit Overview as a guide, prepare an action plan to include key tasks (what you will do and how you will do it) and due dates.

  • Marketing manager role in the implementation of the marketing

    Role of Marketing Audit The marketing audit plays a significant role in addressing the issues of Toyota by reintroducing the company with the products and services it is offering to customers.

  • Marketing Audit Approach

    79854 Marketing Audit Approach PART ONE: Using the Marketing Audit Overview guide, prepare an action plan to include key tasks (what you will do and how you will do it) and due dates for a subject organization (you select).

  • Marketing Audit Overview: prepare an action plan with key tasks and due dates.

    54881 Marketing Audit Overview: prepare an action plan with key tasks and due dates. See attached file for full problem description. Q.

  • Uses of a Marketing Audit

    A marketing audit will help a company to identify the greatest untapped opportunities available to it. The marketing audit is a fundamental part of the marketing planning process.

  • Kudler Fine Foods

    Kudler Fine Foods will carry out its marketing audit by using tools to evaluate the effectiveness of the marketing program. the audit will examine and evaluate the marketing capabilities.

  • Understanding Challenges via a Marketing Audit

    Marketing Audit How can a marketing audit be used to increase the understanding of the internal and external challenges facing an organization?

  • What are the 5 parts to a marketing audit?

    86779 Marketing audit I need help. In an assignment that I am working on I need to know the 5 parts to an audit. What are the 5 parts to a marketing audit? Thank you.

View More Related Solutions