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Uses of a Marketing Audit

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How can a marketing audit be used to increase the understanding of the internal and external challenges facing an organization and can this information be used to improve organizational performance, both internally and externally?

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This solution examines how a marketing audit can be used to increase the understanding of the internal and external challenges facing an organization and how this information can be used to improve organizational performance, both internally and externally. Supplemented with two informative articles explaining aspects of a marketing audit.

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1. How can a marketing audit be used to increase the understanding of the internal and external challenges facing an organization and can this information be used to improve organizational performance, both internally and externally?
A marketing audit helps a business by identifying its most urgent marketing communications challenge. It can be a time consuming operation but the information gained can be invaluable to your business. Specifically, a marketing audit reviews your marketing, creative and media efforts, puts them in perspective with your current target market and shows opportunities to realign your strategies so you can get more effective results from your marketing dollars. It begins with a short review of the business' marketing, creative, and media platforms. Marketing solutions companies such as One Vision Ltd can help with recommendations, which can then be undertaken to improve current strategies or introduce more effective ...

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