Purchase Solution

scanners in supermarkets

Not what you're looking for?

Ask Custom Question

The use of scanners in supermarkets has made store audit data cheaply available for all grocery products.  Some people claim that this will completely replace the use of aggregate sales data for estimating price sensitivity.  In what ways is scanner data preferable to aggregate sales data for estimating price sensitivity?  In what ways is it less preferable?  What are the major differences between aggregate and store audit data?

Purchase this Solution

Solution Summary

This answer provides you an excellent discussion on scanners in supermarkets

Solution Preview

The use of scanners in supermarkets has made store audit data cheaply available for all grocery products. Some people claim that this will completely replace the use of aggregate sales data for estimating price sensitivity. In what ways is scanner data preferable to aggregate sales data for estimating price sensitivity?
The price sensitivity refers to the responsiveness of the quantity of a particular product demanded to changes in price. Scanner data is preferable to aggregate sales data because scanner data is of a better quality. By using scanner data the responsiveness of different products can be pinpointed. With scanner data collection of data is possible continuously for relatively long periods of time. In addition, experiments can be set up relatively easily and at a lower cost to measure price sensitivity of specific items.
Marketers while conducting research change the prices ...

Solution provided by:
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution


Free BrainMass Quizzes
Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Basics of corporate finance

These questions will test you on your knowledge of finance.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Motivation

This tests some key elements of major motivation theories.