Market demand, market potential and market share
Not what you're looking for?
Please provide an evaluation of the fundamental economics of marketing/selling Pfizer's product Detrol LA (or a prescription medication in general); including, market demand, market potential, available market, and market share objectives.
Thank you
Purchase this Solution
Solution Summary
This discusses the market demand, market potential, available market, and market share objectives
Solution Preview
Please provide an evaluation of the fundamental economics of marketing/selling Pfizer's product Detrol LA (or a prescription medication in general); including, market demand, market potential, available market, and market share objectives.
Marketing department has to understand the marketing programs, and they have been assigned to oversee specific actions involved with each. We will track plan-vs.-actual results for each program. Status and progress will be addressed at the monthly meeting and reported to all of our staff in our monthly bulletin.
The marketing plan is based on these three parameters:
1. Increasing our efficiencies through better use of our facilities and expertise. Variable costs will be reduced, as we are able to make use of the capital investment we have in our systems. We will invest in these systems with the expectation that we will benefit as we have in the past from their capabilities. It provides us a competitive edge many of our competitors cannot afford.
2. We will continue to invest in marketing activities based on a percent of total revenues. As our revenues increase, so will our marketing resources.
3. We will forecast and track revenues on a detail basis to provide objective feedback regarding progress in the areas of industry expertise, specialization, and client revenue sources by type
Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.
DETROL LA is a medicine that treats the ...
Purchase this Solution
Free BrainMass Quizzes
Situational Leadership
This quiz will help you better understand Situational Leadership and its theories.
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.