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Market demand, market potential and market share

Please provide an evaluation of the fundamental economics of marketing/selling Pfizer's product Detrol LA (or a prescription medication in general); including, market demand, market potential, available market, and market share objectives.

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Please provide an evaluation of the fundamental economics of marketing/selling Pfizer's product Detrol LA (or a prescription medication in general); including, market demand, market potential, available market, and market share objectives.

Marketing department has to understand the marketing programs, and they have been assigned to oversee specific actions involved with each. We will track plan-vs.-actual results for each program. Status and progress will be addressed at the monthly meeting and reported to all of our staff in our monthly bulletin.
The marketing plan is based on these three parameters:

1. Increasing our efficiencies through better use of our facilities and expertise. Variable costs will be reduced, as we are able to make use of the capital investment we have in our systems. We will invest in these systems with the expectation that we will benefit as we have in the past from their capabilities. It provides us a competitive edge many of our competitors cannot afford.
2. We will continue to invest in marketing activities based on a percent of total revenues. As our revenues increase, so will our marketing resources.
3. We will forecast and track revenues on a detail basis to provide objective feedback regarding progress in the areas of industry expertise, specialization, and client revenue sources by type
Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.

DETROL LA is a medicine that treats the ...

Solution Summary

This discusses the market demand, market potential, available market, and market share objectives

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