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4 Steps to the Marketing Process

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Describe the marketing process and the basic elements of the marketing mix.

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Solution Summary

This solution outline the four basic steps to the marketing mix process and explains each step in-depth.

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The Marketing Process consists of 4 steps:

1) Situation Analysis
2) Marketing strategy
3) Marketing Mix decisions
4) Implementation and Control

I. Situation Analysis: In this phase, the company analyzes its own abilities and capacity, as well as the needs of its customers. The company should review the past, present and future, both within the company and in regards to its customer. This analysis should allow the company to determine how it arrived at its current situation, what it is currently doing and goals for the future. The customer side of this analysis ...

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