Facilitating marketing institutions
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1) Define the sorting process and its four steps. Give an example of each step.
2) Facilitating marketing institutions are powerless in the marketing channel. Agree or disagree. Explain.
3) Why should a retailer be concerned about a channel's length and width? After all should not the retailer just care about making a profit or does a channel's makeup affect a member's performance?
4) Why are retailers so dependent on other channel members? Couldn't they simply perform all eight marketing functions themselves?
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Solution Summary
This solution defines the sorting process and its four steps.
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1) Define the sorting process and its four steps. Give an example of each step.
"Sorting process involves the retailer's collecting an assortment of goods and services from various sources, buying them in large quantity, and offering to sell them to consumers in small quantities."
This function included four distinct processes:
1. Sorting out : e.g. ordering products from different classes or categories
2. Accumulating: e.g. accumulating assortment of goods and services and buying them in large quantities from wholesalers
3. Allocation e.g. distributing them to retail stores
4. ...
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- BSc, Dokuz Eylul University
- MBA, Texas A&M University-Kingsville
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