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    Uncovering the Group's Specific Needs

    You are a new salesperson for a well-known medical software company, and one of your clients is large group of physicians. You have just arranged an initial meeting with the office manager. Develop a list of questions you might ask at this meeting to uncover the group's specific needs.

    Coca Cola Marketing Strategies

    What do you think has contributed to Coke's ability to compete in this market? What competitive strategy would be most likely to allow an organization to develop a sustainable competitive advantage? Is this what Coke is doing? What do you think Coke is going to have to do to maintain its strong competitive position?

    Brand Building: Del Monte

    Find a consumer who is extremely loyal to a brand-name product. The person can be a family member, friend, classmate, or other. Probe him or her for information as to why that brand loyalty exists. Discuss how the individual feels about competitive brands. Analyze the interview. Next, research the brand using its Web site and

    Evaluate a marketing website's effectiveness as a marketing tool

    Can you help me get started on this assignment? Evaluate Marketing Website Assignment: Access the following Website: http://www.kraft.com/default.aspx Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a paper on its effectiveness as a marketing tool. Include the things tha

    Basic Marketing

    The problem is composed of 1. (Evaluating Opportunities in the Changing Market Environment). The owner of a small hardware store, the only one in a medium-sized town in the mountains, has just learned that a large home improvement chain plans to open up a new store nearby. How difficult will it be for the owner to plan for

    Evaluate Barnes and Noble Nook (e-reader)

    The task is to evaluate the Barnes and Noble Nook (e-reader) and how marketers use consumer behavior to promote their products. The degree of buyer involvement and degree of differences among brands, (include Amazon Kindle and Apple Ipad as main and only competitors in comparison), Need recognition, pre-purchase search and evalu

    Consumer Behavior question

    Companies spend millions of dollars each year for celebrities to appear in their marketing communications. Explain why this might be a good investment. That is, discuss the reasons why celebrity endorsers are effective.

    IKEA's Marketing Approach to Maintain/Improve Current Success

    See the attached file. 1.How does IKEA develop and maintain long-term customer relationships? 2. What is the key to success in IKEA's customer satisfaction and retention 3. As the newly appointed Director of Marketing for IKEA, you have been asked to explain the reasons for the company's growth and popularity. Is it val

    Marketing: Competitive strategies for product comebacks; worth of businesses

    Product comebacks. Long-established brand names are finding it necessary to update their competitive strategies in order to keep up with a continually and rapidly changing economy. For instance, Volvo moved away from emphasizing safety to advertisements that appeal to younger customers. Find three examples of brands or products

    Marketing: Auto Industry Use of MSRP; Various Promotion Methods

    1. Provide examples of companies who conduct business using the direct and indirect channels of distribution? What is the relationship between these two types? 2. Noise in marketing is everywhere. Regardless of which promotion method is used to influence attitudes and behavior, whether it be personal selling, mass selling,

    How to Choose Low Cost Music for Advertisement

    Imagine you are creating an ad for a hybrid car and you need background music. Describe the sources you can use to locate the appropriate music for your advertisement. Which method would be the least expensive? Which method would be the most costly? Why?

    Consumer Behavior question

    Harry is a sales representative for a provider of computer network systems. Part of his job entails that he understand the firmographics of companies to which he tries to sell his company's products and services. Explain the concept of firmographics, and discuss the different factors that make up a firm's firmographics and impli

    Consumer Behavior: Power of Reference

    You are a marketing manager and want to use the power of reference groups to influence consumers. Reference group influence can take three forms. Name and describe each, and explain how you could use each type of influence in an advertisement.

    Marketing

    1.What are the strategic issues in FedEx's marketing implementation and control 2)What are the approaches used by FedEx in marketing implementation? 3)As interviewee for the job of Director of Marketing of FedEx, Company Chairman Fred Smith has asked you to read his "C" paper. In return, he wants you to report back to him

    Analyzing how consumer-product relationships influence consumer decision

    Describe your experiences or observations with product positioning within marketing strategy through analyzing how consumer-product relationships influence consumer decision making, application of strategies toward product positioning, and integration of promotional strategies within a marketing plan. In what ways does your comp

    Consumer And Buyer Behavior

    I am looking for help in coming up with ideas for consumer behavior concepts. There is an article pasted below that is the source of information for this assignment. Show the use of 3 or more consumer behavior concepts, or introductions of the campaign that uses 3 or more consumer behavior concepts. Discuss how company applie

    The Relationship Between Channels of Distribution and Logistics

    1What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? 2What does the term "noise" mean in marketing? With so much advertising "noise" in the marketplace, how can a company ensure its message is he

    Marketing: Rationale and factors for price differences; inventory turnover rates

    1. Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference? 2. Sometimes t

    Leading Globally to Create Synergy

    Leading globally to create synergy for success. Imagine that you work for Apple (iphone division) and have been asked to lead a multicultural marketing team in India. How would you convene and run your meetings if you are based in the United States? What strategies might you employ to maximize the team's chances for success

    Understanding CRM for the 21st Century

    You are a marketing consultant (as before). You get a call from the president of a medium size service firm. (Choose your industry and/or company.) The VP of marketing has rebelled. The VP says: "This CRM is nonsense. We have loyalty programs and we're polite. We even give adjustments most of the time "But this is 2011. Cust

    Understanding 21st century developments - CRM (Customer Relationship Management)

    Read this article, posted online, about an American Airlines employee who was fired. The author of this article suggests the employee was just being "engaging." Robles, Patricio. American Airlines Fires an Employee for...Customer Engagement. http://econsultancy.com/blog/4936-american-airlines-fires-an-employee-f or-custom

    Dove's campaign for real beauty has a great big idea

    Dove's campaign for real beauty has a great big idea embedded in its commercial, 'Onslaught'. Visit the website below to view the commercial, by clicking on 'Features; Videos; Onslaught.' Share what you see as Dove's 'Big Idea:' identify the commercial's 'boom factor' and discuss what you believe the creative strategy might have

    Article: Social and Environmental Issues Affect Buyer Behavior

    Look up and review an interesting and stimulating reference article or company story referenced about social and environmental issues affect buyer behavior. Write an abstract to describe the key points of the article or story and describe how the points made in the article pertain to your company or a company that you are fam

    Social & Environmental Issues that Affect Buyer Behavior

    Describe your experiences or observations with how social and environmental issues affect buyer behavior through the determination of environmental factors influencing the behavior of consumers, how cultural and cross-cultural differences influence marketing strategies, how subcultures and social class influence the decisions of