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Dove's campaign for real beauty has a great big idea

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Dove's campaign for real beauty has a great big idea embedded in its commercial, 'Onslaught'. Visit the website below to view the commercial, by clicking on 'Features; Videos; Onslaught.' Share what you see as Dove's 'Big Idea:' identify the commercial's 'boom factor' and discuss what you believe the creative strategy might have been.

http://www.campaignforrealbeauty.com/home.asp

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Solution Summary

Dove's campaign for real beauty. It discuss briefly the big idea, the boom factor, and the strategy.

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I went to the website and viewed the commercial several times. It looks like the following is what you need:

1) Share what you see as Dove's Big Idea.
It looks like Dove's Big Idea is building self-esteem in women and girls of all ages.

2) Identify the commercial's boom factor.
The boom factor of this commercial is that women and even little girls should ...

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