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    Dove's campaign for real beauty has a great big idea

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    Dove's campaign for real beauty has a great big idea embedded in its commercial, 'Onslaught'. Visit the website below to view the commercial, by clicking on 'Features; Videos; Onslaught.' Share what you see as Dove's 'Big Idea:' identify the commercial's 'boom factor' and discuss what you believe the creative strategy might have been.


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    Solution Preview

    I went to the website and viewed the commercial several times. It looks like the following is what you need:

    1) Share what you see as Dove's Big Idea.
    It looks like Dove's Big Idea is building self-esteem in women and girls of all ages.

    2) Identify the commercial's boom factor.
    The boom factor of this commercial is that women and even little girls should ...

    Solution Summary

    Dove's campaign for real beauty. It discuss briefly the big idea, the boom factor, and the strategy.