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"Why Thinking You’re Ugly is Bad for You" Evaluation

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Dove has continued its social media public relations (PR) campaign on beauty and self-esteem. In 2014, Meaghan Ramsey presented "Why Thinking You're Ugly is Bad for You" at a TED Talks event.

In the TED Talk presentation, Ramsey does not mention Dove. Without focusing on the organization in the speech, why would this be a good PR event for Dove? What does it achieve for the organization? Why do you think Ramsey, who is the Global Director of the Dove Self-Esteem Project, chose this way to communicate with Dove's customers (and potential customers)? What are the advantages? What are the disadvantages?

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Solution Summary

Meaghan Ramsey's talk "Why Thinking You're Ugly is Bad for You" is discussed in a structured manner in this response. The related reference is also provided.

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This becomes a good PR event for Dove because it focuses on how important it is for young people to look beautiful and feel beautiful. If people feel that it is desirable to look beautiful they will turn to Dove because Dove has been positioned as beauty care, skin enrichment, and moisturizing brand.

This achieves a lot for the organization. Ramsey in her speech talks of teenagers turning to drugs or alcohol because ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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