Explore BrainMass

Explore BrainMass

    Marketing mix for Victoria Secret's success

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Need assistance with explaining the importance of the marketing mix for Victoria Secret's success of introducing a plus size line of clothing. Please provide at least 450 words.

    © BrainMass Inc. brainmass.com March 4, 2021, 9:24 pm ad1c9bdddf

    Solution Preview

    Attractive prices coupled by the strategic marketing are directly linked to the success of the product. However, expanding the product target market is even more important, as it is directly linked to the number of potential customers. The greater the number, the more chances there are for the product to be successful. Couple this strategy with the world's most famous brand, such as Victoria's Secret and you got a recipe for success!

    Victoria's Secret is an American retailer of women's wear, lingerie, shoes, accessories and beauty products. Arguably, it is one of the most recognized brands, globally. Traditionally, Victoria's Secret was focused on catering towards the "Model Type" customers. Well known, ...

    Solution Summary

    This solution explains the importance of marketing mix for Victoria Secret's success. The explanation is given in 488 words.