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Competitive strategies for product comebacks

Product comebacks. Long-established brand names are finding it necessary to update their competitive strategies in order to keep up with a continually and rapidly changing economy. For instance, Volvo moved away from emphasizing safety to advertisements that appeal to younger customers. Find three examples of brands or products that have been "shocked" back to life. Describe what each company has done (is doing) to implement the product comeback. What are the implications for competitive strategy?

"The acid test for any corporate strategy is that the company's businesses must not be worth more to another owner." What do you think this statement means? Do you agree with this statement? Explain/provide support for your response.

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Product comebacks. Long-established brand names are finding it necessary to update their competitive strategies in order to keep up with a continually and rapidly changing economy. For instance, Volvo moved away from emphasizing safety to advertisements that appeal to younger customers. Find three examples of brands or products that have been "shocked" back to life. Describe what each company has done (is doing) to implement the product comeback. What are the implications for competitive strategy?

Three examples of products that have been "shocked" back to life include Sony, Sonic and Polaroid. To make a comeback, Sony has been upgrading its products to appeal more to tech-savvy consumers in the wake of competition from the likes of Apple. Sony has continued to work on a new lineup of its hand held products that are specifically related to the gaming smart phone as well as portable devices, bringing together ...

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The following posting helps answer questions about competitive strategies for marketing products.

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