Harry is a sales representative for a provider of computer network systems. Part of his job entails that he understand the firmographics of companies to which he tries to sell his company's products and services. Explain the concept of firmographics, and discuss the different factors that make up a firm's firmographics and implications for marketers.
Firmographics are a way to profile companies. Standard and Poors (http://www.standardandpoors.com/home/en/us) or Equifax are examples of companies that provide this service to other companies. A company's firmographic would include size of company based on ...
THis solution explains the concept of firmographics and the different factors that make up a firm's firmographics and implications for marketers. It includes a link.