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Of the two types of customer expectations, adequate performance expectations fluctuates the most. Describe a situation that might cause adequate expectations to increase, thereby narrowing the width of the zone of tolerance. What might a firm do in this situation to achieve its satisfaction targets?

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Of the two types of customer expectations, adequate performance expectations fluctuates the most. Describe a situation that might cause adequate expectations to increase, thereby narrowing the width of the zone of tolerance. What might a firm do in this situation to achieve its satisfaction targets?

There is a situation where ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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