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Benefits of using a CRM

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What are other benefits of using a CRM?

Think about it from the perspective of a consumer, not a marketer. Are customer expectations typically out of line with the product or service being offered? Or is the experience that changes the customer's perception?

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This solution discusses some benefits of using a CRM.

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From the perspective of a consumer, the main benefit of a CRM is better products/services as per the needs and preferences of the customer. In many instances, CRM allows companies to personalize and customize the product or service as per the needs and preference of the customer. ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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