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3. Explain management of the customer life cycle in terms of the three phases of CRM: acquiring, enhancing, and retaining customer relationships.
4. What are some organizational challenges of implementing CRM, and what are some next-generation CRM trends?
5. Test your comprehension of the principles in this module by discussing ways to acquire new customer relationships and how to enhance and retain existing relationships.
6. Define the next generation CRM infrastructure in terms of integration of customer content, customer contact information, end-to-end business processes, and the extended enterprise.
Issues to Consider
1. Of the five core CRM process competencies, do you believe one is more critical than the others? Explain the reason for your response.
2. Cisco Systems changed the way it processes orders. What was its old way and what is its new way? What were the drivers of this change? What were the results?
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Thank you for posting today. It is my goal to provide ideas, definitions, research help, and instructions on how you, the student, should approach the assignment.
Let's look at this step by step:
3. Explain management of the customer life cycle in terms of the three phases of CRM: acquiring, enhancing, and retaining customer relationships.
This is fairly self-explanatory. Customers are acquired through marketing efforts, customer service enhances relationships by providing product support, and customers are retained by further marketing efforts to identify future needs of those customers.
4.What are some organizational challenges of implementing CRM, and what are ...
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