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    Customer Relationship Management System

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    What are the typical functions in a customer relationship management system?

    The book I am using as a reference is:
    Management Information Systems (for the Information Age)
    Stephen Haag & Maeve Cummings) 7 ed. 2008

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    A customer relationship management (CRM) system is a strategy and a software application for managing interactions with ...

    Solution Summary

    This solution outlines the functions of a customer relationship management system.