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customer satisfaction in B2B selling

Management was impressed with your argument that good customer service equals more business. "Customer service" is now one of the salesperson's duties at Cavalier. You have been assigned by your sales manager to take the lead in getting everyone up to speed. Develop a short presentation about assessing and assuring customer satisfaction in a business-to-business (B2B) selling relationship.

Think about how well Cavalier Products has been at creating a successful customer service system (internal and external customers).

What are relationship enhancers and explain how the salesperson uses them?
How about customer follow-up after the sale? Handling complaints?

Solution Preview

Develop a short presentation about assessing and assuring customer satisfaction in a business-to-business (B2B) selling relationship.

Management was impressed with your argument that good customer service equals more business. "Customer service" is now one of the salesperson's duties at Cavalier. You have been assigned by your sales manager to take the lead in getting everyone up to speed. Develop a short presentation about assessing and assuring customer satisfaction in a business-to-business (B2B) selling relationship.

Cavalier Products sales persons in general ensure that its customer feel satisfied. The sales persons of Cavalier Products honor their commitments to customers and anticipate the needs of their clients. Cavalier Products policy is that its service and sales persons should pay attention to details. This increases customer value. Cavalier Products has a well defined customer service policy. The customer calls are directed to service personnel who quickly address the technical aspect of the problem. The Cavalier Products sales and service personnel are easily approachable, friendly and respond quickly to messages.

Think about how well Cavalier Products has been at creating a successful ...

Solution Summary

customer satisfaction in B2B selling is discussed very comprehensively in this explanation..

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