Purchase Solution

customer satisfaction in B2B selling

Not what you're looking for?

Ask Custom Question

Management was impressed with your argument that good customer service equals more business. "Customer service" is now one of the salesperson's duties at Cavalier. You have been assigned by your sales manager to take the lead in getting everyone up to speed. Develop a short presentation about assessing and assuring customer satisfaction in a business-to-business (B2B) selling relationship.

Think about how well Cavalier Products has been at creating a successful customer service system (internal and external customers).

What are relationship enhancers and explain how the salesperson uses them?
How about customer follow-up after the sale? Handling complaints?

Purchase this Solution
Solution Summary

customer satisfaction in B2B selling is discussed very comprehensively in this explanation..

Solution Preview

Develop a short presentation about assessing and assuring customer satisfaction in a business-to-business (B2B) selling relationship.

Management was impressed with your argument that good customer service equals more business. "Customer service" is now one of the salesperson's duties at Cavalier. You have been assigned by your sales manager to take the lead in getting everyone up to speed. Develop a short presentation about assessing and assuring customer satisfaction in a business-to-business (B2B) selling relationship.

Cavalier Products sales persons in general ensure that its customer feel satisfied. The sales persons of Cavalier Products honor their commitments to customers and anticipate the needs of their clients. Cavalier Products policy is that its service and sales persons should pay attention to details. This increases customer value. Cavalier Products has a well defined customer service policy. The customer calls are directed to service personnel who quickly address the technical aspect of the problem. The Cavalier Products sales and service personnel are easily approachable, friendly and respond quickly to messages.

Think about how well Cavalier Products has been at creating a successful ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Operations Management

This quiz tests a student's knowledge about Operations Management

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

View More Free Quizzes
Related BrainMass Solutions

  • Sales Activities Paper and Flowchart

    This will assist in identifying the prospective leads by company sales persons. Approach to Customer: Another significant selling activity is approach to the customer that differs significantly in B2B sales and B2C sales.

  • B2B Selling as Process

    Therefore, the seller who focuses on providing customer-based solutions and clear, tailored messages for the customer will find B2B selling easier even in tough times.

  • Difference Between B2B Selling and B2C Selling

    Selling to a business is more complex than selling to a customer.

  • B2B and B2C

    Include a minimum of five selling activities (e.g., negotiation, lead generation, and approach to the customer). Dear student: I enjoyed assisting. The attached will assist you with your studies and in the writing of your own paper.

  • costs between B2C and B2B systems design and implementation

    The volume and cost of B2B purchases make them far more critical to B2B buyers than B2C purchases. Consequently, selling to businesses often means selling to more than one person in an organization.

  • Types of Sales Activities - B2B and B2C

    Fig 1.3: Approach to Customer In B2B sales, relationship building is followed with the suppliers. In the B2B selling process, training to the salespeople is provided professional training to ensure a successful deal.

  • Electronic Commerce Decisions

    B2B sales " require consultative selling (selling based on understanding a client's needs and developing a relationship of trust) sometimes from a two-step level sales organization including the sellers sales force and a distribution sales force. "2

  • Explain how the supply chain differs on a B2C site compard to a B2B site.

    These companies compete in real markets and collaborate in e-markets. Conducting business over the Internet means selling to customers when, where and how they want to buy.

  • Marketing B2b site and B2C sites

    This talks about how B2B is more focused on a small number of customers (businesses), large transactions with each customer, lengthy selling processes, and sales with many influential people involved.

View More Related Solutions