Customer Relationship Management Applications and Strategies
Not what you're looking for?
Discus two common Customer Relationship Management (CRM) applications, including marketing strategies for implementing effective CRM systems and potential measurements as to how the CRM affects service delivery and consumer loyalty.
Purchase this Solution
Solution Summary
The solution discusses customer relationship management applications and strategies.
Solution Preview
Applications of CRM include: 1) Collaborative which means that it provides information to customers without the use of service representatives. This reduces the cost of providing live representatives and also speeds up the process for customers to get information like location, balances, schedules, etc. and 2) Analytical which means that it can statistically gather data both quantitatively and qualitatively to assist in future marketing and service efforts. It can provide information such as how many clients call in for what kind of customer service ...
Purchase this Solution
Free BrainMass Quizzes
Situational Leadership
This quiz will help you better understand Situational Leadership and its theories.
IPOs
This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)
Organizational Behavior (OB)
The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.
Motivation
This tests some key elements of major motivation theories.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.