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Customer Relationship Management Applications and Strategies

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Discus two common Customer Relationship Management (CRM) applications, including marketing strategies for implementing effective CRM systems and potential measurements as to how the CRM affects service delivery and consumer loyalty.

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Applications of CRM include: 1) Collaborative which means that it provides information to customers without the use of service representatives. This reduces the cost of providing live representatives and also speeds up the process for customers to get information like location, balances, schedules, etc. and 2) Analytical which means that it can statistically gather data both quantitatively and qualitatively to assist in future marketing and service efforts. It can provide information such as how many clients call in for what kind of customer service ...

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The solution discusses customer relationship management applications and strategies.