Share
Explore BrainMass

Leading Globally to Create Synergy

Leading globally to create synergy for success.

Imagine that you work for Apple (iphone division) and have been asked to lead a multicultural marketing team in India. How would you convene and run your meetings if you are based in the United States? What strategies might you employ to maximize the team's chances for success in business given the unique challenges that your team faces? How would these strategies (list and explain five strategies) enable you and your team to excel?

Please be reminded that you must support your position with specific examples and or references.

Readings and References are:

Chapters 4 & 6 from
Adler, N. & Gunderson, A. (2001). International dimensions of organizational behavior. 5th ed. Mason, OH: South-Western
and Chapter 8 from
Northouse, P. (2010). Leadership: Theory and practice. 5th ed. Thousand Oaks, CA: Sage

References to use

Adler, N. International Dimensions of Organizational Behavior 5th ed
Chapter 4 &6
Northouse, P. Leadership.

Solution Preview

Leading Globally to Create Synergy for Success

Imagine that you work for Apple (iphone division) and have been asked to lead a multicultural marketing team in India. How would you convene and run your meetings if you are based in the United States? What strategies might you employ to maximize the team's chances for success in business given the unique challenges that your team faces? How would these strategies (list and explain five strategies) enable you and your team to excel?

Leading a multicultural team in India while based in the United States would call for the understanding of the business culture within India. From a starting point, it would be worthwhile noting that it would be prudent when convening the first few meetings due to the invisibility of culture. Culture diversity is present whenever business is conducted outside its normal local environment. Coming from a North American business culture, I would have to be sensitive as a result of the fact that my American culture promotes turning a blind eye to aspects such as race, gender and ethnicity. This is evidently not the case in India, where aspects such as gender and social class is a big issue when conducting business (Adler & Gunderson, 2001).

Given the ...

Solution Summary

The solution discusses leading globally to create synergy specifically regarding Apple multicultural marketing team in India.

$2.19