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International Marketing

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1. If "the language of international business is English," why is it important to develop a skill in a foreign language?
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2. "Price fixing by business is not generally viewed as an acceptable practice (at least in the domestic market), but when governments enter the field of price administration, they presume to do it for the general welfare to lessen the effects of 'destructive' competition."
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1. If "the language of international business is English," why is it important to develop a skill in a foreign language?
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There is need to develop a skill in foreign language. The reason is that when doing international business it is important to interact with people of different countries. True, some educated people in those countries know English but they are more comfortable when speaking their home language. They communicate better in their home language so it is important to develop skills in foreign language. From the perspective of international marketing foreign language skills are required to know the product preferences of the ...

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  • MBA, Eastern Institute for Integrated Learning in Management
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