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Direct Marketing E-Mail Campaigns

You would like to conduct an e-mail campaign for your new online gourmet cookie business. Describe, in detail, two ways you can develop your own online database of names and e-mail addresses of qualified customers. How would you maintain your list once you had compiled it?

The Skip Pattern Questionnaire and Its Uses

Give a example of a skip pattern on a questionnaire. Why is it important to always follow the skip patterns correctly? What purpose does a scatter diagram serve? What should marketing research do in order to play a more strategic role in the organization?

MBA - Marketing

Some global companies use a standardized advertising message around the globe, changing the copy in minor ways to adjust for language differences. Other companies fully adapt their communications to local markets even the brand name sometimes. Why is it possible to approach markets so differently? Give examples of these two


Marketing has often been defined in terms of satisfying customers' needs and wants. Critics maintain that marketing does much more than satisfying customers' needs and wants; they argue that, in fact, marketing creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend m

MKT655 - Research Methods in Marketing for Virginia and Business

Please use template following: Abstract This is a single paragraph, no indentation is required. The next page will be an abstract; "a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly" (Publication Manual, 2010). The length of this abstract shoul

Marketing Question

Assess how companies can be responsible social marketers. As a result of current environmental issues such as global warming, the general public has become more concerned about environmental issues. How does this affect marketing, and how does this affect consumers? Discuss your own buying habits in relation to socially responsi

Effective Marketing Strategies

In an economy of change, continuous innovation is necessary. Most companies rarely innovate, some innovate occasionally, and a few innovate continuously. Why should a company continuously develop new products?

marketing plan

Company name: Hampton Ship Building company Product: personal recreational motorized boats, Eco-friendly Approach Model: Entrepreneurial Discuss a basic marketing plan to bring your new product idea to the attention of the public and help your product be successful. Make sure to include the following in your response:

Marketing: Why is total customer service so important? Recent brand crisis.

1. Why is total customer service so important? What happens if a product or service does not actually meet its perceived performance or customer expectations? How can relationship marketing benefit a company? 2. What are some brands that you believe have high brand equity? What are some of the elements of these recognizable b

Invasion of Individual Privacy Through Customer Database

1). Some consumers are becoming concerned that the proliferation of databases is an invasion of an individual's privacy. Do you feel this is a valid concern? 2). How can marketers use databases effectively and at the same time protect the rights of individuals? NOTE: References are MUST to justify your answers and minim

Should Automakers Delete Gasoline Models for Hybrid Models?

I do not agree with this concept. The SUV model has been a "godsend" for working Mothers. The additional "covered" space fills quickly when transporting children to and from sporting events with friends and equipment included or going to the grocery store. A large population of Electric Cars is expected to cause "brownouts" ac

Environmental Factors Marketers Need To Know Outside of US

Which of the following are environmental factors marketers should understand when planning a campaign outside their own country? A) Culture B) Values C) Iconic symbols of the country D) Economic conditions E) Political environment F) Legal and regulatory environment It can be more than one answer. Please help me explain

The purchase decision process

The purchase decision process consists of which of these steps? A) Problem Recognition B) Information Search C) Evaluation of alternatives D) Purchase decision E) Post purchase behavior Can be more than one answer, explain your answer. I don't understand...?

Marketing Psychology

Give an example of how to use marketing psychology in selecting a marketing message for a target buyer group.

Describe the type of media that might be most suitable

Describe the type of media that might be most suitable for promoting: (a) tomato soup, (b) greeting cards, (c) a business component material, and (d) playground equipment. Specify any assumptions necessary to obtain a definite answer.

Internet Marketing for Harley Davidson

Please help answer the following questions. 1. Why is the Internet a particularly good promotion medium for Harley-Davidson? Discuss at least three (3) reasons. 2. What different roles could Harley-Davidson's Web site play for Harley owners, for people shopping for a motorcycle, and for people just interested in motorcycl

Factorial Design Matrix: Case of a Cola beverage product

The purpose of your research is to examine the relative importance of the attributes used in choosing a Cola. Cola: Brand: Coca Cola or Sam's Cola Price if can: $0.25 pr $0.50 Price if 12-pack $2.00 or $4.00 Temperature: cold or room This full factorial can be reduced to four full factorials or to four

Luxury and Marketing

I need some assistance with these three questions: In the U.S., luxury is no longer said to be available only to the wealthy (for example, a person making $30,000.00 U.S. per year could take out a loan and purchase a Mercedes Benz). What kind of effect has the availability of luxury in the U.S. had on society as a whole

Where Does Marketing Not Apply?

Where (i.e. to what aspects of life in general) does Marketing NOT apply? Where it DOES apply, is it always benign or are there potentially dangerous, pernicious, evil or otherwise deleterious effects of marketing on people, communities, nations or society?

Competitive Analysis and Bus. Cycles

Module 2 - Case Price Dynamics Oil Prices: Demand and Supply Case Readings: Anderson, R and J. Buol (2005). "What is Driving Oil Prices." The Regional Economist. The Federal Reserve Bank of St. Louis. Retrieved on February 17, 2011 from: http://www.stlouisfed.org/publications/re/2005/a/pages/oil_prices.cfm

Cultural or societal issues for global expansion of bathing suits

Your client, a multichannel direct marketer of expensive bathing suits for women 21-30 years old, has asked you to develop a plan to expand its business globally. Initially they would like to look at three countries with large sea coasts: Brazil, the United Arab Emirates, and Spain. They would like to use direct mail initially.

Four resources in the marketing analysis

I have chosen Verizon Wireless for my selection and the product I will be conducting a market analysis on is the Motorola Droid Bionic. Identify 4 resources that can be used in the marketing analysis and planning process and discuss how the resources can be used.

Marketing strategies: Major store, managed boutiques

My name is ANONYMOUS and I am the latest smash hit exclusive fashion designer from Europe. My designs were considered in Europe this season to be the hottest product, hotter than Versace and Armani combined. I am briefly visiting SINGAPORE to work out, amongst other things, a distribution strategy for entering it. Option 1:

Marketing plan for a soul food restaurant

The company is a soul food restaurant. I need a marketing plan that will: 1 . Discuss the type of product the company will offer and identify its primary characteristics. 2. Discuss the product branding strategy. 3. Discuss how the product fits within a product line and the depth and breadth of the line. 4. Explain ho

Advantages of using "hard" data on consumers' buying habits

To make sound and effective decisions, international businesses spend a lot of time researching the local economic, cultural, legal, and political conditions. Only after careful consideration do corporations enter new markets and expose themselves to financial loss or political problems. Tasks: Answer the following questions