See the attached file. 1.How does IKEA develop and maintain long-term customer relationships? 2. What is the key to success in IKEA's customer satisfaction and retention 3. As the newly appointed Director of Marketing for IKEA, you have been asked to explain the reasons for the company's growth and popularity. Is it val
Of the two types of customer expectations, adequate performance expectations fluctuates the most. Describe a situation that might cause adequate expectations to increase, thereby narrowing the width of the zone of tolerance. What might a firm do in this situation to achieve its satisfaction targets?
Product comebacks. Long-established brand names are finding it necessary to update their competitive strategies in order to keep up with a continually and rapidly changing economy. For instance, Volvo moved away from emphasizing safety to advertisements that appeal to younger customers. Find three examples of brands or products
1. Provide examples of companies who conduct business using the direct and indirect channels of distribution? What is the relationship between these two types? 2. Noise in marketing is everywhere. Regardless of which promotion method is used to influence attitudes and behavior, whether it be personal selling, mass selling,
Locate an example of viral marketing. What worked and what would you recommend changing to make it more effective?
Locate an example of viral marketing. What worked and what would you recommend changing to make it more effective? Example: Levi's
Imagine you are creating an ad for a hybrid car and you need background music. Describe the sources you can use to locate the appropriate music for your advertisement. Which method would be the least expensive? Which method would be the most costly? Why?
Harry is a sales representative for a provider of computer network systems. Part of his job entails that he understand the firmographics of companies to which he tries to sell his company's products and services. Explain the concept of firmographics, and discuss the different factors that make up a firm's firmographics and impli
You are a marketing manager and want to use the power of reference groups to influence consumers. Reference group influence can take three forms. Name and describe each, and explain how you could use each type of influence in an advertisement.
1.What are the strategic issues in FedEx's marketing implementation and control 2)What are the approaches used by FedEx in marketing implementation? 3)As interviewee for the job of Director of Marketing of FedEx, Company Chairman Fred Smith has asked you to read his "C" paper. In return, he wants you to report back to him
Describe your experiences or observations with product positioning within marketing strategy through analyzing how consumer-product relationships influence consumer decision making, application of strategies toward product positioning, and integration of promotional strategies within a marketing plan. In what ways does your comp
Marketing: Which approach would you find most comfortable using, given your personality and personal preferences?
Please help with the following problems. Which approach would you find most comfortable using, given your personality and personal preferences? Why? Would your chosen approach be universally applicable to any given situation? If not, what would cause you to change or adapt your approach? implementation through consens
I am looking for help in coming up with ideas for consumer behavior concepts. There is an article pasted below that is the source of information for this assignment. Show the use of 3 or more consumer behavior concepts, or introductions of the campaign that uses 3 or more consumer behavior concepts. Discuss how company applie
1. Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference? 2. Sometimes t
Leading globally to create synergy for success. Imagine that you work for Apple (iphone division) and have been asked to lead a multicultural marketing team in India. How would you convene and run your meetings if you are based in the United States? What strategies might you employ to maximize the team's chances for success
You are a marketing consultant (as before). You get a call from the president of a medium size service firm. (Choose your industry and/or company.) The VP of marketing has rebelled. The VP says: "This CRM is nonsense. We have loyalty programs and we're polite. We even give adjustments most of the time "But this is 2011. Cust
Read this article, posted online, about an American Airlines employee who was fired. The author of this article suggests the employee was just being "engaging." Robles, Patricio. American Airlines Fires an Employee for...Customer Engagement. http://econsultancy.com/blog/4936-american-airlines-fires-an-employee-f or-custom
Dove's campaign for real beauty has a great big idea embedded in its commercial, 'Onslaught'. Visit the website below to view the commercial, by clicking on 'Features; Videos; Onslaught.' Share what you see as Dove's 'Big Idea:' identify the commercial's 'boom factor' and discuss what you believe the creative strategy might have
Look up and review an interesting and stimulating reference article or company story referenced about social and environmental issues affect buyer behavior. Write an abstract to describe the key points of the article or story and describe how the points made in the article pertain to your company or a company that you are fam
Describe your experiences or observations with how social and environmental issues affect buyer behavior through the determination of environmental factors influencing the behavior of consumers, how cultural and cross-cultural differences influence marketing strategies, how subcultures and social class influence the decisions of
What are 2 challenges many companies face in the areas of ethics when marketing a product in another country? What is a legal and a cultural issue that must be considered when marketing a product in another country?
Alonzo Co. acquires three patents from Shaq Corp. for a total of $360,000. The patents were carried on Shaq's books as follows: Patent AA: $5,000; Patent BB: $2,000; and Patent CC: $3,000. When Alonzo acquired the patents, their fair market values were: Patent AA: $20,000; Patent BB: $240,000; and Patent CC: $60,000. At what amo
The movie A Beautiful Mind opened originally in a select number of theaters before opening nationwide. After its theater run, it was shown on pay-per-view channels and then on premium movie channels. The movie was made widely available in video stores. What type(s) of consumer product is this movie? Explain your answer.
Product: A health drink Develop an advertising campaign for the product. The campaign will be broken down into 2 parts: explanation and justification for the advertising campaign, followed by the ad itself. The explanation/justification portion should include the following: -Target market chosen for the new beverage an
1. Internal company databases are used by many marketing managers for identifying marketing opportunities and problems, planning programs and evaluating performances. How do internal company databases differ from marketing intelligence and marketing research as methods for developing marketing information? 2. Which do yo
What type of paid advertisements does this business use? What type of unpaid communication does this business use? (Publicity) Does this retailer use cooperative advertising? With whom? What type of sales promotions does this retailer use? Were sale items/store circulars displayed and/or available? for A&F
Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its "SunShine" drink as fruit juice even though the drink contains less than five percent fruit juice. Marketing "SunShine" drink as a fruit juice leads parents to belie
Understanding consumer behavior is essential to the contemporary advertiser. Browse CNN's website www.cnn.com , keeping in mind what you have learned about culture/subculture, social class, reference groups, family/household, and opinion leaders. Identify and share three instances of appeals to each of Maslow's hierarchy of
Please help with the following marketing problems. Provide brief answers for each. Discuss the relationship between price and value. Does a low price necessarily mean a better value? Give an example to illustrate your opinion. How can a firm offer good value in a mature market where price is the only visible means of differe
This argument is predicated on customer loyalty, but with the amount of options a customer has today, can loyalty really be achieved? In other words, is the overall value of a customer still a viable consideration for a marketing organization? Why or why not? Give some ideas to get me started.
How could a marketing manager for (a) the Mothers Against Drunk Driving (MADD) anti-drunk driving campaign, (b) a deodorant, or (c) a restaurant chain of sub shops use consumer perception to create a national advertising campaign?