How could a marketing manager for (a) the Mothers Against Drunk Driving (MADD) anti-drunk driving campaign, (b) a deodorant, or (c) a restaurant chain of sub shops use the information on consumer perception to create a national advertising campaign?
Create your own marketing strategy for it. â?¢Define and explain what segmentation is, and discuss different segmentation bases you could use for your product/service. â?¢Based on your segmentation, describe each of the target markets that you would seek to reach. Explain why they will be the most profitable for your pr
How can a positioning analysis help a marketing manager identify target market opportunities? If you were a marketing manager for your cell phone company, what would you include in a positioning analysis for that company?
Create an ad campaign for an online university's bachelor's degree program. Include your ideas for the following: * Advertising: Where will you advertise, and what will your message be? * Public relations * Interactive marketing: How will you use the Internet, social networking sites, and mobile ads
Submit an analysis for the final P (promotion) for the Cabela's tents and sleeping bags. The analysis should cover all the aspects related to promoting these products, to the customer, as well as to other promotional audiences: What is the communication strategy? What are the communication channels/media? Who represents th
CRM: Consumer Data Collection AirWays has recently implemented a CRM system. After getting familiar with the key elements of the CRM technology and determining how the company can best use it to improve its customer retention, I have to make sure I give support of my choices with well-reasoned arguments and external sources.
Part I: Design a customer survey to help determine media choices. Based on the customer target that you analyzed last week, develop a survey of 5â?"7 questions to find out more about this segment. Make sure to include the following in your plans: One question from your survey should ask customers what type of media they
If Dunkin Donuts decided to have catering services focused on business events, why would marketing be so important to the success of Dunkin Donuts catering success?
You would like to conduct an e-mail campaign for your new online gourmet cookie business. Describe, in detail, two ways you can develop your own online database of names and e-mail addresses of qualified customers. How would you maintain your list once you had compiled it?
Give a example of a skip pattern on a questionnaire. Why is it important to always follow the skip patterns correctly? What purpose does a scatter diagram serve? What should marketing research do in order to play a more strategic role in the organization?
Some global companies use a standardized advertising message around the globe, changing the copy in minor ways to adjust for language differences. Other companies fully adapt their communications to local markets even the brand name sometimes. Why is it possible to approach markets so differently? Give examples of these two
Marketing has often been defined in terms of satisfying customers' needs and wants. Critics maintain that marketing does much more than satisfying customers' needs and wants; they argue that, in fact, marketing creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend m
Please use template following: Abstract This is a single paragraph, no indentation is required. The next page will be an abstract; "a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly" (Publication Manual, 2010). The length of this abstract shoul
Assess how companies can be responsible social marketers. As a result of current environmental issues such as global warming, the general public has become more concerned about environmental issues. How does this affect marketing, and how does this affect consumers? Discuss your own buying habits in relation to socially responsi
In an economy of change, continuous innovation is necessary. Most companies rarely innovate, some innovate occasionally, and a few innovate continuously. Why should a company continuously develop new products?
Company name: Hampton Ship Building company Product: personal recreational motorized boats, Eco-friendly Approach Model: Entrepreneurial Discuss a basic marketing plan to bring your new product idea to the attention of the public and help your product be successful. Make sure to include the following in your response:
1. Why is total customer service so important? What happens if a product or service does not actually meet its perceived performance or customer expectations? How can relationship marketing benefit a company? 2. What are some brands that you believe have high brand equity? What are some of the elements of these recognizable b
1). Some consumers are becoming concerned that the proliferation of databases is an invasion of an individual's privacy. Do you feel this is a valid concern? 2). How can marketers use databases effectively and at the same time protect the rights of individuals? NOTE: References are MUST to justify your answers and minim
I do not agree with this concept. The SUV model has been a "godsend" for working Mothers. The additional "covered" space fills quickly when transporting children to and from sporting events with friends and equipment included or going to the grocery store. A large population of Electric Cars is expected to cause "brownouts" ac
Which of the following are environmental factors marketers should understand when planning a campaign outside their own country? A) Culture B) Values C) Iconic symbols of the country D) Economic conditions E) Political environment F) Legal and regulatory environment It can be more than one answer. Please help me explain
The purchase decision process consists of which of these steps? A) Problem Recognition B) Information Search C) Evaluation of alternatives D) Purchase decision E) Post purchase behavior Can be more than one answer, explain your answer. I don't understand...?
Give an example of how to use marketing psychology in selecting a marketing message for a target buyer group.
List at least three key ideas of marketing psychology. I also need help coming up with examples. Thanks!
What are the public relation opportunities for Starbucks.
I need help with a bunch of questions. I have scanned in all my questions that are stumping me. See ATTACHMENTS. Thanks!
Explain in one paragraph on strengths of the iPad and one paragraph giving an example of that strength. Thanks for your help!
Describe the type of media that might be most suitable for promoting: (a) tomato soup, (b) greeting cards, (c) a business component material, and (d) playground equipment. Specify any assumptions necessary to obtain a definite answer.
Please help answer the following questions. 1. Why is the Internet a particularly good promotion medium for Harley-Davidson? Discuss at least three (3) reasons. 2. What different roles could Harley-Davidson's Web site play for Harley owners, for people shopping for a motorcycle, and for people just interested in motorcycl
The purpose of your research is to examine the relative importance of the attributes used in choosing a Cola. Cola: Brand: Coca Cola or Sam's Cola Price if can: $0.25 pr $0.50 Price if 12-pack $2.00 or $4.00 Temperature: cold or room This full factorial can be reduced to four full factorials or to four