Explore BrainMass

Explore BrainMass

    CRM: Consumer Data Collection

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    CRM: Consumer Data Collection

    AirWays has recently implemented a CRM system. After getting familiar with the key elements of the CRM technology and determining how the company can best use it to improve its customer retention, I have to make sure I give support of my choices with well-reasoned arguments and external sources.


    A customer database template with fields containing critical customer information from your key market segment
    A customer satisfaction survey containing ten questions about the segment's flying experience
    A description on how this customer data will be collected

    © BrainMass Inc. brainmass.com March 6, 2023, 2:42 pm ad1c9bdddf

    Solution Preview


    Consumer Data Collection
    Course code:

    Executive summary
    The purpose of this paper is to provide a report on the essential elements of a CRM and how they could be use in improving and maintaining customer retention within Airways Company.
    Consumer data collection is considered as an act of gathering data to monitor a customer's response with regards to services that a company offers such as the Airways flight services.
    Data collection
    The customer data will be collected through the use of questionnaires whereby the customers will be required to fill the questionnaire through the use of either a 'yes' or a 'no' statement. The questionnaires are going to be presented to the customers whereby they will be required to fill in their information according to the questions available in the questionnaire and later present the questionnaire back to the ...

    Solution Summary

    CRM consumer data collections are examined.