CRM: Consumer Data Collection
Not what you're looking for?
CRM: Consumer Data Collection
AirWays has recently implemented a CRM system. After getting familiar with the key elements of the CRM technology and determining how the company can best use it to improve its customer retention, I have to make sure I give support of my choices with well-reasoned arguments and external sources.
Discuss:
A customer database template with fields containing critical customer information from your key market segment
A customer satisfaction survey containing ten questions about the segment's flying experience
A description on how this customer data will be collected
Purchase this Solution
Solution Summary
CRM consumer data collections are examined.
Solution Preview
Running Head: CONSUMER DATA COLLECTION
Consumer Data Collection
Name:
Instructor:
Course code:
Date:
Executive summary
The purpose of this paper is to provide a report on the essential elements of a CRM and how they could be use in improving and maintaining customer retention within Airways Company.
Introduction
Consumer data collection is considered as an act of gathering data to monitor a customer's response with regards to services that a company offers such as the Airways flight services.
Data collection
The customer data will be collected through the use of questionnaires whereby the customers will be required to fill the questionnaire through the use of either a 'yes' or a 'no' statement. The questionnaires are going to be presented to the customers whereby they will be required to fill in their information according to the questions available in the questionnaire and later present the questionnaire back to the ...
Purchase this Solution
Free BrainMass Quizzes
Organizational Behavior (OB)
The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Organizational Leadership Quiz
This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Situational Leadership
This quiz will help you better understand Situational Leadership and its theories.