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Direct Marketing E-Mail Campaigns

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You would like to conduct an e-mail campaign for your new online gourmet cookie business. Describe, in detail, two ways you can develop your own online database of names and e-mail addresses of qualified customers. How would you maintain your list once you had compiled it?

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The expert examines direct marketing e-mail campaigns. The ways you can develop your own online database of names and email addresses of qualified customers are given.

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Direct Marketing
You would like to conduct an e-mail campaign for your new online gourmet cookie business. Describe, in detail, two ways you can develop your own online database of names and e-mail addresses of qualified customers. How would you maintain your list once you had compiled it?

One way this would be done is to purchase the names ...

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