Compare and contrast the benefits and limitations of a direct mail campaign versus that of a telemarketing campaign.
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Direct mail campaign and telemarketing campaign are both advertising campaigns aimed at greater sales and more profits. There is no type of media that can be best for all businesses. One type may be right for one business but not good for the others. It is important which campaign to choose which can help the business achieve its goals.
When a business uses direct mail campaign, the seller sends sales communication directly to the buyer in the form of catalogs, sales letters, brochures, and other product literatures. The message is targeted to those who are more likely to buy the product. It is also personalized and thus it increases positive response. There is no limit to the length of the message that you want to convey in the direct mail. Another advantage is that this campaign is hidden from competitors so they couldn't react on it right away. Among the disadvantages of direct mail is the fact that some people don't like receiving this kind of letters so they throw them even without reading them yet. Depending on the target market and the quality of the mail/ad ...
731 words; 2 references; comparison of direct mail and telemarketing campaigns