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Key Ideas of Marketing Psychology

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List at least three key ideas of marketing psychology. I also need help coming up with examples. Thanks!

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This solution details key ideas of marketing psychology and includes examples.

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Key ideas of Marketing Psychology:

1. Target market must be grouped not only by age/sex/education/occupation/gender/geographic area but also by determining needs and wants. Take two 30-35 year old women in San Francisco. Both are sales clerks, with high school educations. They have many similarities however, one is a mother of three, and the other is unencumbered. Different needs/wants? You bet!

2. The buying process has different aspects. Does your product address a pain, need or want? This ...

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  • Ed.D, Boise State University
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