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Your manager believes in learning from other companies' success stories as well as stories of failure. In particular, she likes to apply various management theories when possible, rather than starting from the beginning every time a decision has to be made. She asks you to write a memo to her addressing the following:

From any recent or current event in the news, discuss and explain the use of these two specific theories that the firms you researched believed in

* In the human resource area, moving toward an employee empowerment culture
* In the marketing area, the theory of penetration pricing

For each of these two, explain the following:

* The issue being addressed that gave rise to employing these theories
* How the theory being followed leads to specific actions on the part of the company
* Results achieved
* If you had been the senior manager in these situations, at those companies, how might you have addressed the situation any differently? What other theory could have been the basis for the decision.

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Solution Summary

Discusses Human Resource and Marketing Management theories and uses real-life examples.

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Hello, here are some suggestions to get you started on this assignment.

Why not take a look at this current news story: http://www.huffingtonpost.com/2011/10/24/schools-fear-worst-budget-cuts_n_1028054.html

"School Budget Cuts: Educators Fear Deepest Cuts Are Ahead"

Now let's look at the the two theories. The first is a human resources theory (HR). Who are the key players in the news scenario? Teachers, students and their families, and administrators. How are all these groups inter-related? The answers seems straight forward but think about the potential problems that would develop if communication ...

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