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Peter Doyle's marketing as a profession theory

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Explain Peter Doyle's theory that marketing will not mature as a profession until it can demonstrate the impact of marketing on shareholder value. Do you think that Doyle is correct or incorrect?

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This solution explains Peter Doyle's theory that marketing will not mature as a profession until it can demonstrate the impact of marketing on shareholder value.

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The objective of the business is to maximize its value to its shareholders. In other words, the business is there to ensure that shareholders wealth is maximized. The company's value can be seen through the price of its common stocks. The higher ...

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Edwin Sinclar, MBA
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  • MBA, Aspen University
  • Bachelor of Science , Berea College
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