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essential evaluation criteria for marketing messages

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What are the essential evaluation criteria for marketing messages in your industry? Does what is most important vary from industry to industry, or is it consistent across all marketing endeavors? Explain and justify your answer.

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The expert determines what are the essential evaluation criteria for marketing messages in your industry. The most important vary from industry to industry are determined.

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Marketing Messages
The essential evaluation criteria for marketing messages in any industry is that it be strong and to the point. It needs to be repetitive so that it becomes part of your organization's theme. "The messaging strategy consists of a positioning statement and three support points. They address key target market problem by stating a benefit (Abinanti, 2011)." Consumers need to know what your company is all about and what it stands for. The market that a company targets needs to know ...

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