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Customer Loyalty in a Hypercompetitive World

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This argument is predicated on customer loyalty, but with the amount of options a customer has today, can loyalty really be achieved? In other words, is the overall value of a customer still a viable consideration for a marketing organization? Why or why not?

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Solution Summary

This solution discusses whether customer loyalty is still a reasonable goal for organizations when marketing a product in a world so saturated with consumer choices.

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Even with the various options that the consumer is faced with today, loyalty can still be attained for a company's products and services. Many companies today realize that maintaining customer loyalty, though difficult is attainable. What makes the difference is what it is that attracts the customer to make a purchase over another product. More than just the product, consumers seek today to enjoy the entire ...

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