Types of consumer products
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The movie A Beautiful Mind opened originally in a select number of theaters before opening nationwide. After its theater run, it was shown on pay-per-view channels and then on premium movie channels. The movie was made widely available in video stores. What type(s) of consumer product is this movie? Explain your answer.
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Solution Summary
This solution discusses the movie, A Beautiful Mind, and the type of consumer product it is.
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The movie "A Beautiful Mind" is a shopping type of product. Much more costly than a convenience product, the shopping product is one in which consumers may do some investigation or research, before making a final decision ...
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