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Kinds of Consumer Products/Types of Research for Roll Out

1) What kinds of consumer products are the following: (a) watches, (b) automobiles, and (c) toothpaste? Explain in detail why, in each case, you chose the kind of product you did.

2) How might you use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper? Consider that this product is to receive no promotion other than what the retailer will give it, and the product will be offered at a competitive price. Assume the new diaper's name will not be associated with other known products.

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1) What kinds of consumer products are the following: (a) watches, (b) automobiles, and (c) toothpaste? Explain in detail why, in each case, you chose the kind of product you did.

Determining the product category is based upon frequency of use, pricing strategy, type of product, and product availability and image. The five types of consumer products are unsought, emergency, specialty, shopping, and convenience. Unsought products are those which the consumer is unaware they want (unsought basically means "not look for") or do not think about on a regular basis. An example is life insurance. These products require more aggressive selling and advertising.

Emergency products are those which consumers need during special times, often crises, and are not planned purchases. This may be repairs to one's vehicle, coffin, or health aids.

Specialty products are those products that are typically upper echelon products that represent luxury. They are often unique and are identified by brand. For example, a fine wine, fancy jewelry, or premium cigar.
Shopping products are those which consumers spend a great deal of time and effort purchasing. These products include clothing and electronics and are often subject to a great deal of price/type/quality/suitability comparison and weighing of ...

Solution Summary

This solution discusses what kinds of consumer products are the following: (a) watches, (b) automobiles, and (c) toothpaste. It also explains in detail why, in each case, you chose the kind of product you did. In addition it discusses how to use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper. Includes APA formatted references.

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