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Please describe the seven phases of new product development.

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Please describe the seven phases of new product development.

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Solution Summary

The cited solution lists the seven phases of new product development with an explanation of two or three sentences for each of the seven. They are concise explanations for the problem.

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NEW PRODUCT DEVELOPMENT

1. IDEA GENERATION
The first phase is to find the product idea. Market research SWOT analysis and brainstorming are appropriate techniques in this phase. This step should involve little analysis since the purpose id to generate as many ideas as possible.

2. SCREENING
Once products ideas and concepts are identified, they need to screened to eliminate ideas that would not succeed. Questions such as How will the consumer benefit from the product? How will it allow us to achieve a competitive advantage? What are costs and technical issues?

3. CONCEPT ...

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