Marketing Tangible Products
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Think about the role of marketing as it applies to tangible products such as cars, food, and the like. How would you approach the "marketing" of a service such as medical care, trash collection or mail delivery? Select a service or provider that is of particular benefit to you and identify its strengths, weaknesses, opportunities and threats. Does the marketing of this service/provider differ from the marketing of tangible goods? If so, how?
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This solution discusses marketing tangible products.
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Marketing of services is something I would approach from a how does it benefit the person specifically and not how owning it would benefit the person. The service is something that one needs to be able to meet their day to day needs more efficiently and safely.
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