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Intangible and tangible in terms of marketing

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As a marketer, why might you want to make a service more tangible? A product more intangible? Can you please give some examples.

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Solution Summary

This is a discussion of why as a marketer one might want to make a service more tangible and a product more intangible.

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When marketing services, one must look for ways to make the intangible (services) tangible products.

These methods typically include:

Variability - is the service always consistent? An example of this is how companies hire mystery shoppers to check ...

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