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Marketing Plan Development

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1- Develop a budget for your plan.
2- Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.
The plan is introducing a new product from Scrubbing Bubbles. It is an automatic toilet cleaner. Kind of like the automatic shower cleaner but for your toilet.

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Hello, please have a look into the references I have put for you as well. Remember that in marketing, the quantifiable elements will usually be the 4Ps of marketing.

Developing a Marketing Budget
Your Budget is a Marketing Tactic
There are several benefits of creating and using a marketing budget:
The goal of your marketing budget is to control your expenses and project your revenues.
It also assists in the coordination of your marketing activities within your organization.
A realistic budget establishes a standard of performance for your actions, and communicates those standards to others responsible for implementing your marketing strategy.
A well-designed budget is also a tool to keep you on target and indicate when there is needed modification of your marketing plan ? especially if something goes really right or very wrong.

A Simple Expense Budget:
The math of the expense budget is very simple. The content takes work, but not the design of the table. It's built on common sense and reasonable guesses, without statistical analysis, mathematical techniques, or any past data. The mathematics are also simple, sums of the rows and columns.
Create one in which rows are horizontal, ...

Solution Summary

Marketing plan development is examined. The expert identifies quantifiable elements that can be used to evaluate, monitor and control the effectiveness of a marketing plan.