Public Relations: Measurable Objectives
Not what you're looking for?
Why are measurable objectives important to the evaluation phase of the public relations process? What are the advantages of measurable objectives? What are the disadvantages?
Purchase this Solution
Solution Summary
The solution discusses why measurable objectives are important in the evaluation process of the public relations process.
Solution Preview
1. Why are measurable objectives important to the evaluation phase of the public relations process?
Public relations can be evaluated, but evaluation has to be built in at the planning stage. And it's not that difficult, when measurable objectives have been developed. Measurable objectives are important because they are the specific measures that can be used to determine whether or not we are successful in achieving the goal. ...
Purchase this Solution
Free BrainMass Quizzes
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.
Introduction to Finance
This quiz test introductory finance topics.
Social Media: Pinterest
This quiz introduces basic concepts of Pinterest social media
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
Learning Lean
This quiz will help you understand the basic concepts of Lean.