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Mission, marketing objective for Lingerie business

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My product is a lingerie business that sells eco-friendly undergarments.

It is time to begin developing a Comprehensive Strategic Marketing Plan. The first two components of such a plan are your Objectives and Product Services & Features. In five to six paragraphs:

Corporate Mission Statement:

1.State your objectives for the short term (one year). This section will also include a Mission Statement. Remember that objectives need to be quantifiable. Objectives should be simple, measurable, attainable, realistic, and timed---in formulating your objectives.

Marketing Objective:

2. State the features of your product and include information on how it is innovative or can be differentiated from other like offerings.

Product Features:

3. Are their any guidelines for writing objectives? If so how and where can you find the resources? Are there guidelines on How To Set Objectives That Are Reasonable, Measurable and Meaningful

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Mission, marketing objective and product features for lingerie business

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Corporate Mission Statement:

1.State your objectives for the short term (one year). This section will also include a Mission Statement. Remember that objectives need to be quantifiable. Objectives should be simple, measurable, attainable, realistic, and timed---in formulating your objectives.

A possible Mission Statement for the company could be:

To establish a niche for ourselves in the eco-friendly intimate wear industry and establish our brand image by reaching the major stores and outlets in top 50 cities in the country and capturing 5% market share in the undergarments industry.

The objective in the first year is to make our brand visible and enhance our presence by establising distribution channels in the major cities all across the country. This will help the company in capturing the shelf space and making ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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