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    Diffusion theory of mass communications

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    Based on the diffusion theory of mass communications, which is based on a belief that the power of the mass media is not as much to motivate people as it is to inform them, how does this apply to last year's presidential election and how was the message communicated? Short example would be helpful.

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    Based on the diffusion theory of mass communications, which is based on a belief that the power of the mass media is not as much to motivate people as it is to inform them, how does this apply to last year's presidential election and how was the message communicated?

    During last year's election the voters had been affected by the weak economic ...

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