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Audience Analysis and Presentations

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Carmen sells woman's sportswear. She is experienced in making sales presentations to groups of two to four buyers. Her sales manager has told her to prepare to give a presentation to a group of 30 department store buyers. Does she need to make any changes to her presentation to the larger group?

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Solution Summary

This solution gives you an overview of audience analysis. In particular, it looks at the size of an audience during a presentation and the appropriate changes that needs to be made if there is larger group of up to 30 persons (in comparison to a small group four persons).

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Hello Student,

In answering a question of this nature, the first thing that you would want to note is that audience analysis is very important to the successful outcome of presentations. The more you know about your audience, the better you can target your remarks to reflect their specific interests and concerns. And the more likely you ...

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