consumer benefits and services
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What additional consumer benefits and services do craft beer marketers offer to differentiate their product?
Here is an example using a car to demonstrate what I mean.
Core product: basic transportation; reliable, safe
Actual product: Honda, color red, side air bags, 35 MPG
Augumented product: 5-year warranty, low interest financing, stereo with CD/MP3, GPS, free oil changes for a year.
It's with the augmented part that I am having problems.
By the way, using regular beer is okay.
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Solution Summary
What additional consumer benefits and services do craft beer marketers offer to differentiate their product are determined.
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Augmented benefits include:
1) Free snacks like small packet of ...
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- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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