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What are the benefits and potential disadvantages to a company when using internet cookies?
Is it ethical to use cookies to monitor preferences of customers and potential customers?

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What are the benefits and potential disadvantages to a company when using internet cookies?
Is it ethical to use cookies to monitor preferences of customers and potential customers?

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What are the benefits and potential disadvantages to a company when using internet cookies?
Is it ethical to use cookies to monitor preferences of customers and potential customers?

Solution:

What are the benefits and potential disadvantages to a company when using internet cookies?

The main benefit is that by allowing or by using cookies, the business owner gets to know their customers, in an attempt to better serve them from a goods and services standpoint. A cookie will tell the site owner how long the consumer stayed on each of the site's pages, what the consumer clicked ...

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