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Online Advertising

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Please select one of these subjects and share your thoughts.

a) International shipping costs and/or taxes impact the final price of goods to the consumer. Discuss what the online marketer can do to manage these costs and maintain price competitiveness.

b) Discuss why online advertising may not be effective for all companies in all nations.

c) Identify and discuss both a product and service that is personalized. How has this personalization enhanced the ability to market the product internationally?

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Solution Summary

This solution provided ways in which online advertising may not become effective for all companies in all nations.

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Discuss why online advertising may not be effective for all companies in all nations.

Online advertising may not be effective for all companies in all nations for a variety of reasons. Many places demonstrate poor socio-economic status, such as Africa. Over there, outside of the cities, a company does best by word of mouth because the internet is not plausible because of a lack of funding that is coming into those countries. Some of them are so poor, that it ...

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