online advertising industry
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I am doing a big research on different industries, I am looking for an independent look at the online advertising industry, addressing different aspects of the industry listed below, so that i can compare with my research and opinions. I am offering a substantial amount of credits for this so please provide a full detailed response with examples, graphs, charts. etc.
Need to show how one of the performance variables (dependent variable) is influenced by conduct and structure variables. Explain how each independent variable affects the dependent variable in your selected industry
Industry: online advertising businesses
Please provide History or background to the industry and Purpose of research on this industry. Data sources (primary/secondary)
Issues that can be discussed with regards to the industry and how these issues can be solved.
Performance (Dependable Variable)
Structure, and Conduct( Explanatory variables)
Show how each influences the dependable variable
Data collections and table
Trends line (interpretation)
Is possible that the causation may be reversed (conduct to either performance or structure)? Explain
ONLINE ADVERTISING INDUSTRY
The online advertising media enables usage of internet technologies to make it easier for publishers and ad networks to learn more about users. It emerged in 1984 when first banner ads were sold by HotWire to several advertisers. A key feature of online advertising is that consumers get content and services they require and advertisers pay for these messages sent to consumers. Consumers have a greater control over the content they view online as compared to content on traditional media. At the same time advertisers also get to know what information has been viewed by consumers based on which advertisers can target specific service or product to them. Hence, online messages are customized for every consumer. Technology plays a major role in making the customization possible. For example if user enters a key word on search engine, publisher can get to know what the consumer is looking for and can provide the same. Recent searching or browsing behavior also helps in determining specific consumer requirements. Google is one of the largest web providers with largest revenue from online advertising. Google provides multiple services like search engine, email, entertainment, videos, music, news, etc. Other players include Yahoo, Microsoft, Facebook.com, Amazon sites, Ask Network, etc.
It consists of those variables which are relatively stable over time. These variables affect the behavior of sellers and buyers in the industry. Structure of market is determined by the nature of product and the available technology in the market at that time.
The main purpose of online advertising is to spread messages of sellers to buyers. In between buyers and sellers are intermediaries who are touch point for consumers and advertisers. The search-based ...
This solution of over 1,000 words provides a review of online advertising industry with linkage between structure, conduct and performance.
Google Organizational and Industry Analysis Report
Describe and evaluate the effectiveness of Google's approach to business strategy; that is, how is Google creating a sustainable competitive advantage?
Describe Google's core products and business model?the basis upon which the firm makes money. Analyze the dual strategy that Google employs to execute its business model.
Review Google's mission statement and the values that are described in the case study. Analyze how Google applies the strategy and principle of options valuation to create share holder value.
Analyze how Google is competing. Conduct a high-level financial review.
Synthesize how the dual strategy is implemented in the user base, core market (search engine) and movement into adjacent technological areas.
Analyze Google's industry environment using Porter's Five Forces Model. Consider Grant's postulation of a sixth force. Identify the forces Google leverages to gain competitive advantage and/or alter the industry structure.
Identify and analyze Google's key resources and capabilities. Consider their core products and management capabilities. How does Google leverage its technical resources to achieve new product development leadership capability?
Articulate one or more strategic issues related to the degree to which Google has aligned its mission and capabilities to its business strategy and its ability to create a sustained competitive advantage.
Describe and evaluate the effectiveness of Google's corporate strategy-that is, where is Google focusing to sustain its competitive advantage?
Describe Google's organizational structure and management systems. Address how functions within the company are organized differently and identify the organizational theory that drives organizational design changes in response to industry changes.
Describe the basis of Google's competitive advantage. Explain the generic strategy (cost or differentiation or hybrid) that Google employs to achieve a competitive advantage.
Evaluate Google's corporate diversification strategy into new products and businesses.
Assess whether diversification creates value for Google shareholders; use Porter's three essential tests to evaluate:
- Video sharing (YouTube).
- Browsers (Chrome).
- Mobile phone operating systems (Android).
Articulate one or more strategic issues related to Google management's ability to coordinate organizational activities and/or corporate diversification into new products.View Full Posting Details