Share
Explore BrainMass

Google's strategy in 2012

What do you think of Google's strategy in 2012 to dominate the internet Advertising market?

If you have additional reference for review, please share those references

Solution Preview

Strategic Positioning (Internet Advertising Market)

Strategies are business methods designed to accomplish goals. A more defined methodical approach to a strategy is when a company implements strategic positioning. The primary purpose of positioning is to make a brand occupy a distinct position in its desired industry. This is specifically vital in terms of competition as it relates to gaining a competitive advantage. Google has done a remarkable job of strategically positioning the company to dominate the internet advertising market.

Strategic Formulation (Internet Advertising Market)

Strategy formulation is when a company aligns its resources by choosing the best method to fulfill its objectives. There are many approaches to formulation, but what Google has done well is focused on obtaining a competitive advantage by directing its resources towards "leading indicators" in the industry. Leading ...

Solution Summary

This solution is a brief summation of Google's strategy in 2012 as it relates to the internet advertising market.

$2.19