Harley to Ride Indian Growth
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1. Compare the broad Indian market for 'two-wheelers' with the market for Harley motorcycles.
2. Does it make sense for Harley to enter the Indian market? Why or why not?
3. What does this short example tell you about market potential for luxury goods in emerging markets?
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The response discusses the Harley to Ride Indian Growth.
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1. Compare the broad Indian market for two-wheelers with the market for Harley motorcycles.
Bajaj Auto sold nearly 1.2 m two-wheelers during FY98. Of this, motorcycles formed nearly 16% of the volumes. This translates to about 200,000 units. The balance was mainly contributed from scooter sales. During the same year, Hero Honda sold about 530,000 units.
At the end of 2010, HeroHonda is the leader in two wheelers. This has caused due to new launches, wide distribution network and a good amount of focus on rural and semi-urban markets is what led ...
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