Positioning India for Medical Tourism
Not what you're looking for?
1. Discuss how India should position itself as a healthcare tourist centre
2. Identify the groups that India should target.
3. Discuss why the women motorcyclist market is a good strategic fit with Harley Davidson.
Purchase this Solution
Solution Summary
India should position itself as a healthcare tourist centre by promoting their which are about a tenth of the cost the patient would have to pay for a comparable procedure in the United States or United Kingdom. Indian also has internationally trained specialists and the latest medical technologies
Solution Preview
India should position itself as a healthcare tourist centre by promoting their which are about a tenth of the cost the patient would have to pay for a comparable procedure in the United States or United Kingdom. Indian also has internationally trained specialists and the latest medical technologies which have been developed for U.S. companies by Indian technology developers in some cases. In competing with other nations in the area of medical tourism, India's second official language is English and this is a strategic leverage point for their medical tourism industry. There ...
Purchase this Solution
Free BrainMass Quizzes
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Lean your Process
This quiz will help you understand the basic concepts of Lean.