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Positioning India for Medical Tourism

1. Discuss how India should position itself as a healthcare tourist centre

2. Identify the groups that India should target.

3. Discuss why the women motorcyclist market is a good strategic fit with Harley Davidson.

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India should position itself as a healthcare tourist centre by promoting their which are about a tenth of the cost the patient would have to pay for a comparable procedure in the United States or United Kingdom. Indian also has internationally trained specialists and the latest medical technologies which have been developed for U.S. companies by Indian technology developers in some cases. In competing with other nations in the area of medical tourism, India's second official language is English and this is a strategic leverage point for their medical tourism industry. There ...

Solution Summary

India should position itself as a healthcare tourist centre by promoting their which are about a tenth of the cost the patient would have to pay for a comparable procedure in the United States or United Kingdom. Indian also has internationally trained specialists and the latest medical technologies

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