Washburn Electronics
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1. What should be the expectation that Washburn Electronics should have of Outofsight Speaker Company?
2. What should be the expectation that Outofsight Speaker Company should have of Washburn Electronics?
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3. What is it about channels that can provide that 'sustained competitive advantage'?
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Solution Summary
What should be the expectation that Washburn Electronics should have of Outofsight Speaker Company?
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The major expectations that Washburn should have of Outofsight are:
1) Full support from the company: Washburn expects full support from Outofsight to faciliate sales and after sales service, be it related to marketing, advertising and promotions or be it related to after sales service, prompt delivery, etc.
2) Washburn also expects that Outofsight will not appoint other distributors in the area or ...
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- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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