I think you would definitely need to market the coffee chain to the younger generation. Trying to market it as hip and a cool place to hang out with friends may help but I still think you're going to have trouble with coffee in China. They are becoming more westernized but even many European countries aren't big on coffee. Explain© BrainMass Inc. brainmass.com June 3, 2020, 10:53 pm ad1c9bdddf
If there is a cultural adversion to coffee, then Starbucks may want to focus on some of it's other things that it does. Asia is known for being big on tea. If Starbucks frames itself as ...
The solution talks about a possible marketing avenue Starbucks may take in regards to the coffee aversion in Chinese culture. Solution is about 1 paragraph in length.