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Marketing Segments: American Express

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Please help with the following problems.

- Review the site for American Express. http://www.americanexpress.com
- Discuss what market segments American Express appears to be targeting with this website.
- What segmentation variables are being used to segment these markets? Use marketing terminology in your comments

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Solution Summary

The solution provides a discussion of what possible marketing segments there are, and which segments are obviously being targeted by the American Express website.

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Thank you for posting today. It is my goal to provide ideas, definitions, research help, and instructions on how you, the student, should approach the assignment.

Problem: Review the site for American Express. http://www.americanexpress.com. Discuss what market segments American Express appears to be targeting with this website. What segmentation variables are being used to segment these markets? Use marketing terminology in your comments
First, let's look at the possible variables we have to choose from.

Geographic ...

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